True Collective

True Collective is a Nordic early-stage VC focused on AI-first B2B software for e-commerce — the systems that keep revenue flowing, products moving and operations stable. Built by operators who’ve scaled and sold companies themselves, we partner closely with founders on GTM, product & AI roadmap, and fundraising. Backed by Denmark’s strongest e-commerce leaders, we help teams validate, test and commercialise faster, and build defensible companies that matter.
Type VC
Website truecollective.dk

Investment info

Invests in
Go to market
Growth and expansion
Investment range
€ 0,5 - 1M
Primary markets
Companies
Investing in countries
Denmark, Finland, Iceland, Norway, Other Europe, Sweden

Focus areas

Fintech
Fintech
IT & Software
IT & Software
SaaS
SaaS
Marketplace & eCommerce
Marketplace & eCommerce
See all 5 focus areas

Investments

Serpier

H

Henosia

Key people

Operating Partner

Sofus Majgaard

Managing Partner

Rolf Pedersen

More about True Collective

We are True Operators

People who have built, failed, scaled, and exited companies ourselves. We know how it feels when the runway is short, a key employee leaves at the worst possible time, and you are drowning in operations while you would rather be developing and growing. We have been there – with our hands in the code, sales, customer churn, and chaos.


We invest with True Conviction

Conviction for us is the ability to say no quickly – and to commit wholeheartedly when we see a match: a sharp product vision with potential for real impact on the customer's business. We invest in revenue-critical B2B software, where the product has decision-making authority and influences the outcome – not just reports on it. We believe in teams that can win distribution, and then we invest. When we invest, we commit: We engage closely and take active ownership of the most important next steps – not just a board seat and 'good luck'.


We create True Synergy

A collaboration built on high trust and low friction — where you can be honest, think out loud, and receive sharp inputs when it really matters. We connect you with experience, networks, and execution power at the moments when the right conversations and the right introductions make the most impact.

How to contact

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