Key Responsibilities

• Visual Design and Branding 

• Create eye-catching marketing collateral, such as landing sites, digital ads, and social media graphics.

• Produce branded materials that complement Coursfy's visual identity, including presentations, email templates, ebooks, and promotional materials. 

• Create animations and infographics to enhance audience engagement and clarify difficult ideas. 

• Assure brand coherence throughout all design components while upholding Coursfy's design standards and style guide.

Video Production & Editing

• Edit webinar recordings, social media clips, course trailers, and promotional videos for YouTube, TikTok, and Instagram Reels. 

• Create animations, transitions, and motion graphics to improve video storytelling. 

• Make sure that video material is optimized for a range of digital platforms, resolutions, and formats. 

• Work together with the marketing and content teams to create captivating multimedia campaigns.

Collaboration & Innovation

• Collaborate closely with community managers, content writers, and marketers to match campaign goals with visual components. 

• Keep abreast with new design tools, trends, and best practices to improve creative output throughout time. 

• To increase audience engagement, contribute creative ideas for marketing campaigns, social media plans, and website upgrades.

Performance & Optimization

• Test and improve visual content for conversion by examining user input and engagement metrics. 

• To increase the effectiveness of marketing, modify and repurpose current design materials. 

• Make sure that all visual content is user-centric, accessible, and mobile-friendly. 

• The necessary abilities and credentials 

• Proficiency in Canva, Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects. 

• Excellent portfolio demonstrating proficiency in video production, branding, and marketing materials. 

• Proficiency in producing captivating animations, infographics, and visual narratives. 

• Proficiency in typography, composition, color theory, and user experience (UI/UX) design. 

• The capacity to oversee several projects in a hectic setting while adhering to deadlines.

• Excellent attention to detail and a sharp sense of the aesthetics of contemporary design. 

• An additional benefit is having prior experience creating web layouts and UI/UX designs.