Technical Team Lead - Purchase Experience Team

Salary Competitive

Ready to lead the technical charge in creating the world's most delightful yarn shopping experience? 🛒✨

At Hobbii, we believe every purchase should feel as satisfying as completing a perfect stitch pattern, and we need a Technical Team Lead to make that vision a reality.

From day one, you’ll have the mandate and freedom to take ownership of your projects. We empower you with the trust and resources to make meaningful decisions and drive real impact. Your voice will shape the future of our technical landscape.

We’re a financially strong and healthy company, so you can focus on innovation and leadership without the worry of instability or uncertainty.

The quest

As Technical Team Lead for our Purchase Experience Team, you'll guide a talented group of engineers in crafting seamless, intuitive shopping experiences. From product discovery to checkout completion, you'll ensure our technical foundation supports millions of crafters in buying their perfect yarn match. Think of yourself as the master pattern designer for our technical architecture! 📐

The Road Ahead

  • Lead and mentor a team of 4-6 engineers working on our core shopping experience

  • Drive technical strategy for our recently migrated Shopify Plus platform

  • Partner with product and design to improve conversion rates, customer satisfaction and loyalty

  • Ensure scalable, performant, and secure purchase flows across web and mobile

  • Champion engineering best practices, code quality, and continuous improvement

  • Bridge the gap between technical complexity and business impact

  • Coach engineers to grow their skills and their impact

  • Drive experimentation and measurement to learn fast


Your Mastery

  • 6+ years of software engineering experience with 2+ years in technical leadership

  • Deep expertise in e-commerce platforms

  • Background in modern web technologies (React, Node.js, TypeScript, etc.) & Laravel

  • Experience with service architecture, APIs, and third-party integrations

  • Knowledge of payment systems, inventory management, and order processing

  • Proven ability to lead, coach, and grow engineering talent

  • Demonstrated ability to analyse complex problems and develop effective solutions quickly and creatively.

  • Ability to remain calm under pressure, prioritise tasks effectively, and make confident technical decisions accordingly

  • Product mindset. Comfortable with metrics, experimentation and operating in an outcome-driven environment.


Our Tech Stack

Shopify Plus (Shopify Plus experience is a definite bonus), AWS, Laravel, Kubernetes, and a spirit of innovation that keeps us ahead of the curve.

What Hobbii is offering

Whether you’re an early riser, a post-run starter, or a snooze-button champion, you’ll have the flexibility to work from where it suits you best — whether that's from home, our Copenhagen HQ or a hybrid.. Our office is full of energy, with regular social events and great coffee. In our latest eNPS survey, colleagues were one of the highest-rated things about working here — and they’re ready to welcome you.

  • A competitive market salary tailored to your skills and experience
  • The flexibility and support to take your career and skills in the direction you
  • want
  • The opportunity to work alongside a talented team with a wealth of
  • experience building successful direct to consumer products and
  • propositions
  • A flexible blend of office and remote work (our headquarters are in
  • Nordvest, CPH)
  • 6 weeks of well-deserved vacation
  • Paid parental leave
  • Health insurance
  • Catered lunch and some seriously good coffee
  • Fantastic company parties and a great Friday bar
  • Not to mention a great staff discount on yarn...

Does it sound like you?

Spot on - or almost? We’d love to hear from you whether you have more or less

experience than what we've listed above. Just like Hobbii, our roles grow and can be

flexed to fit.


Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Free office snacks
Free office snacks

Free friday beers
Free friday beers

Healthcare insurance
Healthcare insurance

See all 12 benefits

Working at
Hobbii

About five years ago, four tech entrepreneurs spotted a huge interest in yarn; Our growth journey started back in 2016 and consisted of four young guys and a pallet of yarn. They started to supply yarn and inspiration to knitting and crocheting enthusiasts around the world, and we haven’t looked back since. That developed into an adventure which so far has led us to the prestigious Børsen Gazelle award as Denmark's fastest growing company in 2020! 🥇 The recipe behind all of this is about us having fun and delivering results - often in that order!

Read more about Hobbii

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