Spuddle is building a B2C Duolingo-style EdTech app for Excel to help young professionals boost their digital confidence and career readiness. We’re turning boring spreadsheet tutorials into fun, bite-sized learning with gamification, microlearning, and community at the core. Our story began on Instagram and TikTok, where we grew to over 200.000 followers in just six months by sharing simple Excel tips. Now, we’re turning that traction into a global EdTech startup.
We’re looking for a Creative Content Lead (Social Media) who loves storytelling and understands how to connect with an audience through authentic, relatable content. You’ll lead the creative direction of our TikTok and Instagram presence, shaping how people feel about Spuddle: from “Excel is boring” to “this is actually fun.” You’ll work closely with our Social Media Manager (who handles analytics, scheduling, and growth strategy) to form Spuddle’s dream duo of creative energy + strategic insights.
Ideate, film, and edit engaging short-form content (Reels, TikToks)
Revive dormant social media accounts.
Develop creative series and content formats that resonate with a consumer audience
Write captions and test hooks that speak directly to our users
Collaborate with founders and the SoMe Manager to translate strategy into storytelling
Stay on top of TikTok and Instagram trends and find ways to make them your own
You love creating content and you understand how to make people feel something
You have a natural sense of tone and storytelling that fits a B2C brand voice
You’re proactive, creative, and like trying new ideas
You know your way around TikTok, Reels, and other social video formats
Bonus: experience with CapCut, Canva, or other editing tools
Freedom to experiment and shape Spuddle’s creative identity
Portfolio-worthy content that reaches a real audience
A front-row seat in a fast-growing EdTech startup
Flexible hours
A fun, collaborative, and non-corporate environment
This job comes with several perks and benefits
