About the Role & Team
We are looking for a Regional Sales Director - Nordics to take full commercial ownership of Formalize’s business across Denmark, Sweden, Norway and Finland.
This is a revenue leadership role with full accountability for revenue growth, customer outcomes, and market presence across the region. You will be responsible for building, leading, and scaling a high-performing commercial organisation comprising SDRs, AEs and Partner Managers, while ensuring tight alignment with Marketing, Partnerships, Product, and Revenue Operations.
The role combines strategic market leadership and hands-on execution. You will define and execute the Nordic country strategy, shape the local partner ecosystem, drive disciplined sales execution, and ensure that Formalize is recognised as the category leader in GRC and compliance infrastructure across the region.
The ideal candidate brings strong experience leading B2B SaaS sales teams, scaling regional businesses, and operating in multi-motion GTM environments (direct + partner-led). You are equally comfortable setting strategy, coaching frontline sellers, and closing key enterprise opportunities. Alternatively, you come as a leading practitioner from the GRC space and demonstrate not only outstanding domain knowledge, but also have a strong regional network, and you are looking to picot your career into B2B SaaS.
What you will do
Own and execute the Nordic commercial strategy across Denmark, Sweden, Norway and Finland in line with company GTM and growth targets
Define country-level go-to-market plans based on local market dynamics, regulatory drivers, and buyer behavior
Carry full revenue accountability for pipeline, bookings, ARR, forecast accuracy, and regional profitability
Build, lead, and scale a high-performing Nordic sales organisation (SDRs, AEs, Partner Managers)
Hire, coach, and develop top-tier commercial talent and foster a strong performance culture
Drive disciplined execution across direct and partner-led sales motions
Personally lead and close strategic enterprise opportunities and executive-level negotiations
Build and scale a strong Nordic partner ecosystem and drive co-sell and partner-sourced growth
Align closely with Marketing to deliver regionally relevant demand generation and field activities
Ensure strong sales operational excellence in forecasting, pipeline management, and data-driven execution
Establish Formalize as a category leader in GRC and compliance across the Nordic region
What you bring
7-10+ years of experience in B2B SaaS sales leadership or regional commercial management, with ownership of full revenue targets
Proven track record of building and scaling high-performing commercial teams across sales and partnerships
Demonstrated success in complex B2B sales environments (enterprise and/or mid-market)
Strong understanding of direct and partner-led go-to-market motions
Experience operating in Nordic markets
Excellent leadership, communication, and stakeholder management skills
Fluent in English and at least one Nordic language
Nice to have's
Background in GRC, compliance, fintech, or other regulated industries
Experience in high-growth or scale-up SaaS environments
Familiarity with value-based selling frameworks (e.g. MEDDPICC)
Experience working with consulting or SI partner ecosystems
Practicalities
Salary: Competitive and commensurate with experience. Details will be discussed during the recruitment process
Office location: Skelbækgade 2, Copenhagen
Our salary levels are directly linked to our structured career framework, which includes regular performance reviews. As you build skills, take on new responsibilities, and progress in your role, your salary grows with you. Our framework makes development clear and transparent, so you always know what the next step looks like.
What do we offer you?
Thorough pre- and onboarding to set you up for success
A culture of ownership, trust, and independence with the support you need
Continuous development through bi-annual growth talks and weekly check-ins
Benefits, including lunch, health insurance, and social events
A strong team spirit where we celebrate wins and enjoy time together across offices
Our annual Global Summit, where the whole company meets and connects
Our recruitment process
Send your application and upload relevant information
15-30 minutes online interview with our Talent Acquisition team
30-minute online interview with our CCO
Completion of Personality Assessment & Case Presentation
60 minutes in-person final interview with our CCO & other relevant stakeholder(s)
About Formalize
Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan, and Madrid. Currently, we are a team of +170 people from 19 nationalities operating in multiple European markets and are one of the fastest growing SaaS scale-ups. We thrive on ambition, deliver impact through pragmatism, and embrace passion and honesty. We are celebrating our wins, learn from our mistakes, and grow together as a team.
Our journey began within the whistleblowing compliance sector, highlighted by the award-winning Whistleblower Software by Formalize, laying the foundation of our success story. Now, we have extended our expertise to a larger compliance universe, including data compliance, risk, and privacy. Our Formalize product helps companies to effortlessly navigate and stay ahead in the ever-changing landscape of compliance. Our platform adapts to regulatory changes, continuously adapting to meet and foresee the evolving needs of our users, ensuring businesses remain compliant and confident in their operations.
Still curious? Read more about us here: About Formalize.
Ready to apply?
We will hold interviews and hire on an ongoing basis. For more information or questions, please contact the responsible recruiter in the Talent Acquisition team. Apply now with your resume and other relevant information through our Career Page. We look forward to seeing your application!
This job comes with several perks and benefits
