Are you a creative storyteller who thinks in conversion paths, user journeys, and strategic growth? At Helion B2B, we’re looking for a Content Specialist to join our team.

We aren’t just looking for a wordsmith - we are looking for a strategic thinker who understands that great copy is only as good as the results it delivers.

In this role, you will be doing more than putting words on pages; you’ll be designing the narrative architecture that turns strangers into loyal customers for our B2B clients.

The role: Where strategy meets execution

As our new Content Specialist, you will sit at the heart of our growth strategy agency. You will be responsible for developing everything from high-level campaign concepts to the granular UX copy that guides a user through a website. You understand that a long-form thought-leadership piece and a 3-word CTA on a paid search ad are two sides of the same strategic coin.

Your focus areas will include:

• Campaign & concept development: Building powerful messaging frameworks and creative concepts that resonate with professional audiences.

• Multi-format execution: Crafting high-performance long-form content, sharp short-format social copy, and high-intent paid search ads.

• Digital experience & UX: Writing website copy that isn't just "pretty" but functional—designing user journeys and UX copy that drives action.

• Performance writing: Balancing creativity with SEO best practices to ensure our clients' expertise is both findable and readable.

• Client collaboration: Interviewing subject matter experts to uncover the "unique hook" and leading feedback rounds to ensure strategic alignment.

Key responsibilities

• Strategic content creation: Develop campaign plans that align with B2B business objectives and buyer journeys.

• Full-funnel writing: Produce everything from SEO/AIO-optimized articles and whitepapers to punchy copy for LinkedIn and Google Ads.

• User journey optimization: Collaborate with our strategy and tech teams to create cohesive website experiences through smart UX writing.

• Stakeholder management: Manage internal and external feedback rounds, ensuring the final output meets the highest quality and strategic standards.

• Impact tracking: Showcase the effectiveness of your work by developing internal case studies and performance reports.

In a perfect world, you:

• Have the experience: Minimum 3 years of experience in content production and strategy, ideally within a B2B or agency environment.

• Think strategically: You don't just write; you ask, "Why are we writing this, and where does it lead the user?"

• Are multi-lingual in format: You are equally comfortable writing a 2,000-word deep dive as you are a 40-character search ad.

• Understand the digital ecosystem: You have a solid grasp of SEO and AIO, paid search and social mechanics, and how copy influences UX.

• Are a project owner: You can manage multiple clients and deadlines without losing your creative spark.

• Speak the language: You are fluent in both written and spoken English and Danish.

Why join Helion B2B?

Helion B2B is a fast-growing growth marketing agency. We help B2B companies attract, engage, and convert leads through the entire buyer’s journey.

We are a young, ambitious, and curious team. We value growth—both for our clients and our employees. When you join us, you’re not just a "writer"—you’re a key player in a growth journey. Plus, we have a pretty great lunch, frequent social events, and coffee that we’re actually proud of.