Coachway is looking for a Scandinavian-speaking Growth & Marketing Manager!

Are you ready for a role where your ideas actually matter - shaping strategies and growing businesses for some of Scandinavia's leading online fitness coaches? At Coachway, you get the chance to take full ownership of the growth behind some seriously exciting coach brands.

Coachway is an all-in-one platform built for online fitness coaches - and behind the platform, we run a dedicated marketing and management department that helps coaches actually grow their business. That's where you come in.

As a Growth & Marketing Manager, you'll be the strategic brain behind our coaches' growth across the Nordic markets. You'll work hand-in-hand with our Creative Content Team - who handle brand, visuals, and content - while you drive the strategy, the paid ads, and the results. We're a Danish-Norwegian team based in Copenhagen, and we work with coaches across Denmark, Norway, Sweden, and Finland.

Check out some of the coaches we work with on Instagram @coachway.io or visit coachway.io.

How does your day-to-day look?

• Own the growth strategy for a portfolio of Scandinavian coaches - paid social, lead generation, and real business results

• Develop and manage ad campaigns on Facebook, Instagram, and TikTok tailored to each coach's goals

• Work closely with our Creative Content Team to make sure strategy and content always pull in the same direction

• Optimize the customer journey for coaches - landing pages, email flows, and conversion touchpoints

• Analyze campaign performance and make data-driven adjustments to maximize return on ad spend

• Lead brainstorming sessions and find new growth opportunities for each coach

• Be the person coaches trust to grow their business - not just run their ads

Who are we looking for?

• Fluent in at least one Scandinavian language - Danish, Norwegian, Finnish or Swedish - this is a firm requirement.

• 2+ years of experience with paid social or growth marketing

• Hands-on experience with Facebook/Instagram Ads and TikTok Ads

• Solid understanding of lead generation, landing pages, and customer journeys

• Analytical and used to owning results end to end

• Self-driven - you don't need someone to tell you what the next step is

• Fluent in English

• Background in fitness or coaching is a big plus - but not a dealbreaker

Even if you don't tick every box, we still want to hear from you if you feel the role fits!

What we offer:

• Competitive salary - we pay what you're worth

• New MacBook and all the tech you need

• Copenhagen K office with a close-knit, social team culture

• A seat at the table - small team, big impact, your ideas get heard and used

• Meaningful work - you're directly growing businesses for coaches who change their clients' lives every day

This role is for you if:

You want real responsibility from day one, thrive in an environment where things move fast, and get genuinely excited about building something that's shaking up the Nordic fitness industry. We take the work seriously - we just don't take ourselves too seriously.

Questions? Reach out to Markus Evers at +45 40110456 or job@coachway.io. Learn more at coachway.io and on Instagram @coachway.io.