Co-Founder & CTO — LoyaltyPlays / anyplay

Building the world's most rewarding entertainment payment platform.

The opportunity

Each year, everyday consumers lose over €100B in expiring loyalty points. Programs are designed to reward the 5% of members with the highest balances, those who can afford free flights and hotel stays. The remaining 95%, ordinary consumers who travel a few times a year and earn a few thousand points, have no meaningful rewards available to them.

Our anyplay platform opens redemption for the excluded 95%, letting members redeem premium digital entertainment gift cards (Apple App Store, Google Play, PlayStation, Spotify, Steam) starting from €5. Phase 2 expands this into a co-branded virtual debit card, positioned as the most rewarding entertainment card in the world: a payment product purpose-built for digital natives, where every transaction earns rewards spendable on the lifestyle they actually live.

Where we are right now

The commercial foundations are in place:

• Direct relationships with loyalty programs ranging from 20M to 250M members

• Active partnership discussions in Finland and internationally, expected to close in the coming months

• Integration with loyalty point infrastructure connecting 230+ programs globally, in progress

• Identified issuer-processor partner for phase 2

• First funding round expected late Q2 / early Q3 2026

The team has over a decade of presence in international loyalty, with three international awards including Red Herring Most Innovative Companies and The Loyalty Awards Best Loyalty Partnership. Our previous award-winning platform in this space achieved a 24.2% visitor-to-redemption conversion rate.

What's missing is the technical co-founder.

The role

You'll join as Co-Founder and CTO, owning the technical direction from day one.

Phase 1 (now to launch): Architect and build the redemption platform. Loyalty point integrations, gift card distribution, conversion engine, web app client.

Phase 2 (post-funding): Lead the build of the co-branded virtual debit card product. Issuer-processor integration, issuing bank relationships, Visa/Mastercard certification, wallet infrastructure.

Beyond that: Build and lead the engineering team, define the technical culture, and own the long-term architecture.

Tech stack is your call.

Who we're looking for

• A senior engineer who has shipped real consumer payment products end to end, ideally including card programs (Marqeta, Galileo, or equivalent issuer-processor experience is a significant plus)

• Comfortable architecting and building, not just managing

• Strong product sensibility, you care how the thing feels to use, not only how it scales

• Ready to own technical direction and hire the team that builds with you

• Located in Europe or a European time zone

Not the right fit: fractional or side-project candidates, anyone planning to outsource the entire build, or first-time engineering leaders without payments domain experience.

What we're offering

25% founding equity, four-year vesting with one-year cliff.

We've spent the last three years building the commercial foundations: partnerships, regulatory strategy, product definition, and the loyalty-industry relationships that make this credible. The CTO joins to build the technical foundation. The 25% reflects that split honestly: meaningful ownership and a true co-founder seat, paired with a company that already has its commercial side de-risked.

Compensation reality: Pure equity until the first funding round closes, expected late Q2 / early Q3 2026. After that, market-rate founding-CTO compensation.

Location: Remote within European time zones. Periodic in-person meetings as the team and rounds dictate.

How to apply

Send a short message describing what you've built that's relevant, particularly any consumer payment or card products you've taken from architecture to production. If the fit looks right, we'll set up a 30-minute conversation to talk through the vision and the practical reality.

Olli Kallioinen, Founder & CEO LoyaltyPlays