2DAYS OF BEAUTY was created with a clear mission: To create a beauty universe where visitors meet as much of the industry as possible, experience, learn and become equipped to choose what is right for them. That is why 2DAYS OF BEAUTY brings the entire beauty industry together under one roof at FORUM Copenhagen in September 2026. Today, consumers are navigating a jungle of products, clinics and treatments — and it can be almost impossible to know what is truly right for you. With 2DAYS OF BEAUTY, we are creating a two day universe where knowledge, inspiration and experience come together. A place where brands, practitioners and visitors meet at eye level and are inspired through experiences, insight and dialogue. We want to be the place where consumers can see, try and understand what really works and where professional players get a unique opportunity to build relationships, trust and visibility.