Many start-ups and scale-ups underestimate the strategic importance of marketing. As a result, marketing often becomes a tactical discipline and short-term sales support, focused on lead generation rather than long-term value creation. envester consult helps growth companies make marketing a strategic and commercial driver from day one – closely aligned with company direction, priorities, and business objectives. Through flexible, fractional and project-based support, companies gain access to senior marketing expertise without building a full in-house function. envester works across three focus areas: • Marketing Strategy – positioning, target audiences and go-to-market, anchored in leadership and board-level priorities • Marketing Execution – focused execution with a clear link between activities, pipeline contribution and ROI • Leadership, Coaching & Capacity – strategic sparring with leadership and boards, combined with coaching, career advisory and interim/outsourced engagements to ensure the right capabilities at the right time The purpose is to ensure that marketing creates direction, supports growth and delivers measurable business value – not just activity.