LYTE is a Copenhagen based startup on a mission to make hydration easy, healthy and planet friendly. We make clean electrolyte drinks that give the body what it actually needs, without the added sugar and without the plastic. No sugar, no caffeine, just hydration that works whether you are training or recovering on the couch. We launched October 2024. Since then we have sold more than 100.000 cans and LYTE is now stocked by +50 retailers across Copenhagen.