Subsets is an agentic lifecycle growth platform for subscription media businesses. We help leading subscription businesses like The Atlantic, Daily Mail, Matas, and others increase subscription growth through AI-driven retention and engagement initiatives. By analyzing subscriber behavior, Subsets automatically generates audiences and measures the incremental revenue lift in lifetime value, all within a no-code platform designed for Lifecycle Marketing and Growth teams. Based in Copenhagen, we are a lean team growing quickly. We are backed by one of the world's leading early-stage funds, Y Combinator, and a bunch of resourceful business angels.