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Second Foundation

About Innofounder The Innofounder Program is owned and financed by Innovation Fund Denmark. The incubator is operated by Second Foundation and Danish Design Centre. The Innofounder incubator has more than 120 participating startups joining in 2022. Innofounder startups get close mentoring, access to a huge network of the very best experts and partners, workshops and masterclasses, and great benefits & offers on everything from software to coworking spaces and professional services. About Second Foundation At Second Foundation we are experts in supporting early startups helping them grow into great businesses. We draw on our experience from running the predecessor of this incubator – the Innofounder Graduate incubator for the past five years. We conceptualize and drive high-value incubator and accelerator programs, providing startups with essential tools, network and mindsets to solidify their foundation for building a profitable and scalable business.

Dammbergs Ølmagasin

We provide cold Danish beverages to thirsty Copenhageners. We buy only Danish products, mainly beer but also cider and wine. We focus on smaller suppliers and want to make them more accesible to Copenhageners. We also seek to educate people in the art of brewing and want to host tastings in the future.

Inpay A/S

Set up in 2008 in a bid to make cross-border transactions easier, Inpay is a successful Danish Fintech company that processes millions of transactions each year. We see ourselves as the interface between the financial technology revolution and the established banking system. As such, we offer an international, dynamic workplace that welcomes curious, creative and challenger colleagues. We are ambitious and agile by nature, and hold ourselves accountable to our core values of trust, accountability, passion, innovation and respect.

Excelerate

I Danmark har vi et par kedelige statistiker, 1 ud af 6 akademikere har ikke et job et år efter endt uddannelse, og af dem der har et job, er 1 ud af 5 i et job de er overkvalificeret til. Samtidig har der aldrig været en større jagt efter nye talenter. Men jagten kommer med en pris, oftere rammer virksomhederne simpelthen forkert. Randstad har regnet ud af det i snit koster 500.000 kr at skifte en akademiker ud på en dansk arbejdsplads. Det er rasende dyrt at hyre den forkert medarbejder. Vi er Excelerate og vi har en løsning der kan sænke arbejdsløsheden blandt nyuddannede akademikere, samt spare virksomheder for både tid og penge når de skal hyre nyuddannede akademikere. Løsningen er en platform der matcher universitetsstuderende på deres sidste år af uddannelsen med virksomheder med henblik på speciale samarbejde. De studerende vil bruge platformen fordi vi gratis øger deres eksponering for potentielle speciale samarbejdsvirksomheder. Virksomhederne vil bruge platformen som et lead genererings værktøj til nemt og billigt at tage nye graduates ind. Excelerate opfylder enhver HR / hiring managers drøm : En ikke-comittende smagsprøve på hvordan en kommende medarbejdere er at arbejde sammen med. Det vil drastisk nedjustere antallet af bad hires, hvilket spare virksomheden for en masse penge, og vil hjælpe gevaldigt på churn raten.

Huuray A/S

Huuray is on a mission to enable businesses to gift and reward people. 🌍 🎁 We offer private and public customers a unique SaaS solution – with on-demand ordering and instant issuing of rewards & incentives through a unique tech platform, incl. mass send-outs – whether it’s digital or physical gift cards across the world 🌍 . The Huuray vision is to combine freedom of choice, personalization, and data-driven insights so every gift & reward creates happiness for receivers and measurable value for senders. Delivering the right reward, to the right person, with real impact. Founded and headquartered in Copenhagen/Denmark and with office representation in multiple EU countries. The Reward catalog with local and global fulfillment capabilities & direct connection to a large network of digital incentives with our Open API: 🎁 +5.000 e-gift card brands (McDonald's, Rituals, Netflix, JYSK, Bestseller, and many more) ⛷ + 1000 unique experiences (Cinema, Travel, Wellness) 🛍 +20.000 physical goods from brands like Playstation, Rosendahl, Bosch, Phillips, and many more Huuray also manages the following B2C and B2B sites in the Nordics: Sendentanke.dk, Huuray.se, Huuray.no, Huuray.fi, Firmajulegaver.dk and Giftrix.dk

Workfeed

Workfeed was founded six years ago after noticing that no one seemed genuinely happy with their existing employee scheduling solutions. They were either too complicated, too slow, or the vendors were horrible to work with. We decided to build the ideal solution: A scheduling tool that's easy to use, beneficial to the entire team, and time-saving. Fast-forward to today, 1,000+ companies across 15 countries use Workfeed to create work schedules that strike a perfect balance between the needs of their workforce and the demands of their business. Meanwhile, we help companies with a lot more than just employee scheduling. With features for time & attendance, communication, data analytics, and compliance - we've grown into a complete workforce management solution.

TrackSights

At TrackSights, we’re building an AI-powered intelligence platform for the automotive industry. We help car dealers make faster, smarter decisions on pricing, inventory, and sales — all in one workflow. Our mission is to bring clarity and confidence to an industry that still relies heavily on fragmented data and gut feeling. We raised our pre-seed round in 2025, quickly launched our first product, and have already validated both our solution and go-to-market. Now, we’re scaling across Europe. If you join now, you’ll be early in a fast-moving company with real traction — helping shape both the product and the company as we grow.

Spuddle

Spuddle is developing a Duolingo-style app for Excel to help young professionals boost their digital confidence and career readiness by turning complex skills into fun, bite-sized learning. Our secret sauce? Gamification, microlearning, and a community-driven approach that makes Excel something you actually want to practice. Across the world, more than a billion people use Excel and yet most have never been taught how to use it properly. For young professionals and recent graduates, this creates a huge barrier: they’re expected to “just know” Excel, but in reality many feel insecure, waste time on manual tasks, or miss out on opportunities because of weak digital skills. This gap affects productivity, confidence, and employability and it’s widespread across industries, especially in early career roles where Excel is a daily tool. We’re building a mobile app that makes learning Excel engaging and accessible, like Duolingo, but for spreadsheets. Instead of long, boring tutorials, users complete short, gamified exercises that fit into their everyday routines. The app adapts to their level, rewards progress, and helps them practice consistently until Excel becomes second nature. Beyond Excel, our vision is to expand into other workplace tools, becoming the go-to microlearning platform for digital skills. Spuddle started as a side project on social media. We shared quick Excel tips on Instagram and TikTok, and within six months had over 200,000 followers. The overwhelming response showed us just how many young professionals struggle with these skills and how much they crave accessible, fun learning. What began as a hobby quickly grew into a mission: to make digital skills education less intimidating and more empowering. We’re building Spuddle because we’ve lived the problem ourselves, and we believe mastering the basics should feel motivating, not overwhelming.

GreenFish

GreenFish is a software company that uses artificial intelligence, big data analysis, machine learning and supercomputing to predict the location, quality and quantity of pelagic and groundfish species with an eight-day forecast period. The forecasts reduce vessel time at sea, lowering costs and carbon. GreenFish recieved the 2025 Seafood Innovation Award at the North Atlantic Seafood Forum in Bergen and was awarded the Icelandic Seafood award in 2024.

Magnet

Magnet is a pioneering platform transforming how SMEs manage their digital tool subscriptions. As businesses increasingly rely on SaaS tools, keeping track of costs, renewals, and unused licenses has become a major challenge. With the global SaaS market projected to reach nearly $1 trillion by 2030, the need for efficient subscription management has never been greater. At Magnet, we believe businesses should focus on growth, not admin tasks. Our mission is to empower SMEs by automating the complex and tedious process of managing software subscriptions, so they can allocate more resources to innovation and what truly matters. Our platform streamlines the entire process by collecting and connecting all necessary data for a fully automated, real-time dashboard of subscriptions. Magnet reads, understands, and categorizes invoices received via email, identifies related bank transactions, and matches them for complete accuracy. Real-time insights and smart notifications ensure businesses only pay for what they truly need, highlighting savings opportunities, renewal deadlines, and changes to their stack. Backed by Antler and EIFO, Magnet is redefining subscription management with automation, transparency, and ease of use.

SafePay Nordic

Safepay Nordic offers an innovative payment solution tailored to businesses that facilitate high-ticket and high-volume transactions. Designed to prioritize security and simplicity, Safepay empowers businesses to provide a seamless and trustworthy payment experience. By integrating with MobilePay, one of the most widely recognized payment platforms in Denmark, Safepay ensures convenience while safeguarding transactions. For businesses in the secondhand economy—whether marketplaces, classifieds platforms, or niche services—Safepay adds value by addressing key challenges in peer-to-peer transactions. The system uses a secure escrow-like setup, holding funds until both parties accept a trade. This approach minimizes disputes, builds trust among users, and elevates the overall user experience on partner platforms. Safepay’s B2B solutions are customizable and easy to integrate, making it an ideal partner for platforms seeking to enhance user trust while streamlining payment processes. By handling payment security and reducing the risk of fraud, Safepay allows businesses to focus on their core operations whilst the SafePay engine handles all complexities around the transactions.

WAGMI

WAGMI is a media company focused on crypto, web3 and blockchain. Our primary channels are: - Newsletter and Blog: Available on https://wagmi.global with 15000+ subscribers - Twitter/X profile: https://twitter.com/wagmiglobal_ Our operations evolve around writing in-depth content about what's happening in the industry on X/Twitter, and then sending out as a newsletter to all our subscribers.

ruumi

At ruumi we are building apps to give farmers actionable insights at their fingertips and manage their grassland and grazing in sustainable ways. We work with farmers and companies to create the conditions for a better future. We’ve spent the last two years listening to farmers - an experience we wouldn’t swap for anything. As a result, we feel deeply optimistic about the possibility of restoring a healthy balance between mankind and nature. By putting the real-world needs of farmers first – and by being open and honest about what we can and can't do – we believe we can make a difference. This is a unique opportunity to play a key role in a purpose-led early stage startup. You'll have the opportunity to build your ideas, see the impact quickly and watch a business (and grass) grow.

Admin By Request

Admin By Request is revolutionizing the Privileged Access Management (PAM) market which take the bureaucracy and administrative pains out of managing a company's IT portfolio - no matter the size of the company. Usually Privileged Access Management entails a lot of administrative work as well as words like "whitelisted software" - with great frustration among both users and IT-admins. As a user you might actually need a specific piece of software that's not on the whitelist. As an IT-admin you'll probably want to spend your hours doing something else than constantly black- and whitelisting software and rules for different user groups - because as it turns out: one size does not fit all. At Admin By Request, we're convinced that this task can be solved much more efficient by minimizing the amount of rules - and instead letting the users ask for just-in-time access to cover their needs. IT-admins can quickly approve or deny requests - and get back to creating real value. Privileged Access Management is named the top project to reduce cyber security risks. That's where we come in. By creating an easy-to-use solution with a minimum of administration and bureaucracy, we believe we can make PAM accessible to everyone.

Blonde Inc.

Blonde is a creative company based in Copenhagen and Stockholm. We work with local and global clients across film production, still photography, graphic design, and concept creation. Since 2016, we’ve represented the new generation of creatives. More than just a company, we’re a movement of ambitious people, striving to make great work and move the industry. We produce films in lifestyle, tech, and the fashion industry. Explore everything from national and global commercials to independent art films.